Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data is all there and Goizueta’s Ryan[…]
Assistant Professor of Organization & Management Emily Bianchi shows recession graduates are more ethical, less narcissistic and stay with companies longer in a new article from Harvard Business Review
“I believe business schools should be in service to the business community,” James says. “We are about more than excellent academics for students or a consistent vehicle for career success. We are about adding value to the world through research, problem solving, and lifelong learning.”
The election of Donald Trump as the 45th president of the United States left many people wondering what lessons can be gleaned from an unpredictable and often polarizing presidential race. Goizueta expert Melissa Williams comments on possible challenges for women serving in the administration.
In recent years, under faculty leadership, Goizueta has undertaken wholesale curriculum updates designed to provide more industry-specific and contemporary coursework. Meet some of the new — and very well-connected — faculty in the classroom.
According to operations research, retailers can increase market size and revenues by better understanding the factors that go into a buyer’s decision-making process. Nikolay Osadchiy, assistant professor of information systems and[…]