Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data is all there and Goizueta’s Ryan[…]
Assistant Professor of Organization & Management Emily Bianchi shows recession graduates are more ethical, less narcissistic and stay with companies longer in a new article from Harvard Business Review
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.