Category: Curriculum

Unraveling the intricacies of global connectivity

The challenges of global business go well beyond language barriers. To create lasting, authentic partnerships, one must embrace culture, history, and societal norms.

Goizueta’s evolving global strategy

Proper exposure to international business requires multiple lenses. Yet one resource sometimes overlooked is the international elements across the university. Goizueta’s Dean Erika James, with an eye toward collaboration, has challenged the school to create more opportunities to prepare for international immersion and partner across campus.

Students present final insights during Goizueta’s IMPACT Showcase Day

At the end of spring semester, the halls of Goizueta were abuzz when nearly 300 business executives from a multitude of Fortune 500, mid-size, entrepreneurial and nonprofit organizations came to campus for Goizueta’s IMPACT Showcase Day.

Students present sports survey findings to Atlanta Hawks, Falcons and Braves

A select group of Emory MBA and BBA students celebrated their last day of classes with a final project presented to representatives from the Atlanta Hawks, Falcons and Braves.

BBA students enhance communication strategy with Mercedes-Benz USA class project

When passersby recently walked through Patterson Green, it was hard to miss two unusual items resting on the lawn. Two lavish Mercedes vehicles visited Goizueta caused onlookers to slow their step and snap a few photos. While the cars added a unique touch to the green, they were actually serving a larger purpose.

BBA students work with Coca-Cola, Carnival to gain real-world marketing experience

Real-world learning is one of the key components that make up many teaching environments at Goizueta. No matter the program, each professor tries to add an experiential learning element into their teaching process, including Reshma Shah, associate professor in the Practice of Marketing.

BBAs, undergraduates passionate about arts attend first Arts Management Trek in NYC

For the first time ever, 16 students, drawn from the BBA program as well as from arts majors in Emory College, had the opportunity to attend an Arts Management Trek in New York City.

BBA students gain global business perspective during Social Enterprise trip

While most Emory students traveled to sunny beaches or went home to see family, several BBA students saw the week of spring break as opportunity to learn and grow

Former Coca-Cola CEO Jack Stahl shares leadership tips with EMBA students

What skills and qualities make a great leader? Although opinions may vary, there actually is a framework for becoming a successful leader, according to Jack Stahl 75C, former president and chief operating officer of The Coca-Cola Company and former CEO of Revlon.