Category: Analytics

EmoryMAC Conference highlights evolution of marketing analytics

One of the driving forces behind the marketing industry is the ability to capitalize and use data and analytics efficiently. At the seventh annual Emory Marketing Analytics Center (EmoryMAC) Conference, sponsored by Chick-fil-A and LinkedIn, marketing professionals, faculty and students were able to learn the latest trends in marketing analytics as well as network with leading-edge analytic thinkers.

James hosts 2017 First Day Town Hall event

Erika James, John H. Harland Dean of Emory University’s Goizueta Business School, delivered her annual Town Hall address Wednesday afternoon to a capacity crowd of faculty, staff and students. James, who is entering her fourth academic year leading the school, took the opportunity to detail success stories from the past calendar year and inspire action as the school nears its centennial celebration.

Goizueta’s strategic plan to inspire meaningful change

“I believe business schools should be in service to the business community,” James says. “We are about more than excellent academics for students or a consistent vehicle for career success. We are about adding value to the world through research, problem solving, and lifelong learning.”