When most people get in their car at the end of the day, it’s almost second nature to pull up a mapping device to find the best way home, check traffic and get an estimated time of arrival. What may seem simple could be seen as a luxury to areas all over the world where the location of buildings, roads and entire villages are left in the dark.
With the use of influential data, keynote speaker Khalifeh Al Jadda, the lead data scientist at CareerBuilder, spoke to a full crowd made up of eager Master of Science in Business Analytics students on the edge of graduation, seasoned analytics professionals, and several Goizueta faculty and staff.
A select group of Emory MBA and BBA students celebrated their last day of classes with a final project presented to representatives from the Atlanta Hawks, Falcons and Braves.
Students and professors with Emory’s Marketing Analytics Center made a mark at the 2018 American Marketing Association Winter Academic Conference in New Orleans.
Atlanta United’s Head of Video and Technical Analysis Lucy Rushton is a jack of all trades when it comes to sports performance analysis. Individual analysis, seasonal analysis, league-wide analysis, opposition analysis and player recruitment analysis — she does it all.
Surveys can go a long way in the marketing world. The data collected can provide valuable insight if the survey has a purpose and is done correctly.
The 50,000 members of the Professional Risk Managers International Association announced, for the first time, Emory University’s Goizueta Business School earned a spot in the regional finals of the 2018 Risk Management Challenge in New York City.
The continual evolution of the analytics landscape made for new discourse through panel discussions and speaker presentations at the 7th annual Emory Marketing Analytics Center (EmoryMAC) Conference.
One of the driving forces behind the marketing industry is the ability to capitalize and use data and analytics efficiently. At the seventh annual Emory Marketing Analytics Center (EmoryMAC) Conference, sponsored by Chick-fil-A and LinkedIn, marketing professionals, faculty and students were able to learn the latest trends in marketing analytics as well as network with leading-edge analytic thinkers.
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like customers, with extreme care. His research… Read more »