One of the driving forces behind the marketing industry is the ability to capitalize and use data and analytics efficiently. At the seventh annual Emory Marketing Analytics Center (EmoryMAC) Conference, sponsored by Chick-fil-A and LinkedIn, marketing professionals, faculty and students were able to learn the latest trends in marketing analytics as well as network with leading-edge analytic thinkers.
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like customers, with extreme care. His research… Read more »
Erika James, John H. Harland Dean of Emory University’s Goizueta Business School, delivered her annual Town Hall address Wednesday afternoon to a capacity crowd of faculty, staff and students. James, who is entering her fourth academic year leading the school, took the opportunity to detail success stories from the past calendar year and inspire action as the school nears its centennial celebration.
Associate Professor of Marketing David Schweidel spoke with the Atlanta Journal Constitution recently on personal social media use in sensitive professions, like nursing. It is of note as more industries turn to… Read more »
Ram Chellappa, director of Goizueta’s new Master’s in Business Analytics discusses the need for the degree in today’s fast-moving business world: “The story used to be that there’s a business person… Read more »
From cutting administrative costs to improving patient outcomes, the applied use of data analytics is transforming the US healthcare system. As in any industry, the strategic use of data can… Read more »