Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, “clickbait” and the resources to maintain efforts.
Associate Professor of Marketing Mike Lewis says big games — and big wins — can lift a team’s brand recognition and fan equity.
“I believe business schools should be in service to the business community,” James says. “We are about more than excellent academics for students or a consistent vehicle for career success. We are about adding value to the world through research, problem solving, and lifelong learning.”
From cutting administrative costs to improving patient outcomes, the applied use of data analytics is transforming the US healthcare system. As in any industry, the strategic use of data can… Read more »
Goizueta is diving into the burgeoning area of business analytics with a new master’s program set to debut next year. Program director Ram Chellappa, associate professor of information systems &… Read more »
Goizueta Business School will soon offer a solution to a growing demand for data scientists with business acumen. A Master of Science program in Business Analytics (MSBA) will launch in… Read more »
In recent years, under faculty leadership, Goizueta has undertaken wholesale curriculum updates designed to provide more industry-specific and contemporary coursework. Meet some of the new — and very well-connected — faculty in the classroom.
This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.
” “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making,” says David Schweidel, associate professor of marketing.