It’s not every day a research paper sparks a stock sell-off on Wall Street. The reverberations began shortly after Daniel McCarthy, assistant professor of marketing, and his co-author Peter Fader,… Read more »
Associate Professor of Information Systems and Operations Management Jesse Bockstedt recently spoke with CNN International on updates to European Union online privacy laws. The laws, designed to give users more… Read more »
EDITOR’S NOTE: This piece was originally published in The Wall Street Journal. … We found that women weren’t penalized for assertiveness that was expressed through nonverbal means—such as through expansive bodily… Read more »
Erika James, John H. Harland Dean of Emory University’s Goizueta Business School, delivered her annual Town Hall address Wednesday afternoon to a capacity crowd of faculty, staff and students. James, who is entering her fourth academic year leading the school, took the opportunity to detail success stories from the past calendar year and inspire action as the school nears its centennial celebration.
Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data is all there and Goizueta’s Ryan… Read more »
Research from Assistant Professor Emily Bianchi suggests those with higher incomes may be more likely to live more isolated lives. In her TedExPeachtree Talk, she also paints a picture of… Read more »