Coauthored with Mona Sinha and Reshma Shah, associate professor in the practice of marketing, Professor of Marketing Jagdish Sheth’s new book, Breakout Strategies for Emerging Markets, demonstrates how companies can… Read more »
In the Goizueta BBA capstone, students practice problem-solving skills in situations characterized by ambiguity. Challenging students to generate informed, well-researched recommendations integrating functional area knowledge, the capstone course—newly incorporated into the BBA core curriculum—aims to enhance a student’s capacity to engage in concrete, logistical analysis.
After the sudden and tragic passing of his wife in 2015, Patrick Noonan, professor in the practice of decision & information analysis, has worked with the Atlanta theater community to create a nonprofit to honor her memory—the Jo Howarth Noonan Foundation for the Performing Arts, which seeks particularly to commission new plays with greater roles for actresses over 40.
In an impressive display of scholarly muscle, Anthony Koschmann 16PhD, assistant professor of marketing at Eastern Michigan University, won first place in the Research Division at the annual Broadcast Education Association conference in Las Vegas and was selected to be the US representative at the International Marketing Trends Conference in Madrid, Spain, where ten other countries were also represented, including France, India, Germany, and New Zealand.