School receives $30 million gift from Goizueta Foundation
The largest gift in school history will support business and society, innovation, and global education.
Category: Top Stories
When online advertising stops motivating and starts irritating
New study finds increased frequency of online advertising exposure may annoy consumers, depending on where they stand with regard to purchasing ATLANTA, GA – Cyber Monday and the holiday season are… Read more »
Exploring the value of monetary incentives
Professor Karen Sedatole explains the four core principles of how and when to use pay and bonuses to improve employee performance.
100 Years and Beyond: Goizueta positions itself for new era
As Dean Erika James stands at her desk surrounded by technology her predecessors would most certainly envy, she’s mindful that the challenges and goals for the future are in some ways similar to those that have come before.
Presenters from diverse industries talk data, brands and strategy at EmoryMAC Conference
Organizations represented included The Home Depot, Turner Media and Atlanta Regional Commission. Former Chik-Fil-A CMO Steve Robinson gave the keynote address.
Salaries, Job Offers Continue to Rise for Goizueta MBA Graduates
Consistently ranked a top-10 MBA program for employment, 97% of Goizueta MBA grads had offers within 3 months and saw average total compensation rise again.
Streaming services lead to strange partnerships
Marketing professor Sandy Jap’s book, “Partnering with the Frenemy,” is mentioned in this report.
Want productivity? Address hardest tasks first
Goizueta professor Diwas KC and colleagues’ research shows tackling the hardest task first helps your productivity.
Post Meridiem Spirits co-founder speaks to BBA entrepreneurship students
As a successful brand manager and strategist, Andrew Rodbell 04MBA worked for a who’s who of top tier companies before a 70’s cover band concert inspired him to go his own way…producing cocktails in a can.
Lakers fans No. 1 in NBA according to new ranking, analysis
A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.