Category: BBA

Unraveling the intricacies of global connectivity

The challenges of global business go well beyond language barriers. To create lasting, authentic partnerships, one must embrace culture, history, and societal norms.

Students present sports survey findings to Atlanta Hawks, Falcons and Braves

A select group of Emory MBA and BBA students celebrated their last day of classes with a final project presented to representatives from the Atlanta Hawks, Falcons and Braves.

BBA students enhance communication strategy with Mercedes-Benz USA class project

When passersby recently walked through Patterson Green, it was hard to miss two unusual items resting on the lawn. Two lavish Mercedes vehicles visited Goizueta caused onlookers to slow their step and snap a few photos. While the cars added a unique touch to the green, they were actually serving a larger purpose.