Category: BBA

Unraveling the intricacies of global connectivity

The challenges of global business go well beyond language barriers. To create lasting, authentic partnerships, one must embrace culture, history, and societal norms.

Students present sports survey findings to Atlanta Hawks, Falcons and Braves

A select group of Emory MBA and BBA students celebrated their last day of classes with a final project presented to representatives from the Atlanta Hawks, Falcons and Braves.

BBA students enhance communication strategy with Mercedes-Benz USA class project

When passersby recently walked through Patterson Green, it was hard to miss two unusual items resting on the lawn. Two lavish Mercedes vehicles visited Goizueta caused onlookers to slow their step and snap a few photos. While the cars added a unique touch to the green, they were actually serving a larger purpose.

BBA students work with Coca-Cola, Carnival to gain real-world marketing experience

Real-world learning is one of the key components that make up many teaching environments at Goizueta. No matter the program, each professor tries to add an experiential learning element into their teaching process, including Reshma Shah, associate professor in the Practice of Marketing.

BBAs, undergraduates passionate about arts attend first Arts Management Trek in NYC

For the first time ever, 16 students, drawn from the BBA program as well as from arts majors in Emory College, had the opportunity to attend an Arts Management Trek in New York City.

BBA team, Ability Enabled, gains valuable insight at SXSW conference

Our first activity was the Lightspeed Ventures, Fenwick & West LLP and Giphy’s BBQ. There, we met national venture leaders like Jonathan Gottfried of Major League Hacking and venture capitalists turned startup lawyers like Mark Stevens of Fenwick and West. Moreover, we received extensive advice on how our startup can avoid common pitfalls around navigating user-behavior change.

4th annual Emory Entrepreneurship Summit provides business insights, keys to success

For two days, students, faculty, staff and community members had the opportunity to dive into the world of entrepreneurship. Goizueta, in conjunction with Emory Entrepreneurship Ecosystem (E-Cubed) hosted the fourth annual Emory Entrepreneurship Summit.