Category: BBA

BBA students work with Coca-Cola, Carnival to gain real-world marketing experience

Real-world learning is one of the key components that make up many teaching environments at Goizueta. No matter the program, each professor tries to add an experiential learning element into their teaching process, including Reshma Shah, associate professor in the Practice of Marketing.

BBAs, undergraduates passionate about arts attend first Arts Management Trek in NYC

For the first time ever, 16 students, drawn from the BBA program as well as from arts majors in Emory College, had the opportunity to attend an Arts Management Trek in New York City.

BBA team, Ability Enabled, gains valuable insight at SXSW conference

Our first activity was the Lightspeed Ventures, Fenwick & West LLP and Giphy’s BBQ. There, we met national venture leaders like Jonathan Gottfried of Major League Hacking and venture capitalists turned startup lawyers like Mark Stevens of Fenwick and West. Moreover, we received extensive advice on how our startup can avoid common pitfalls around navigating user-behavior change.

4th annual Emory Entrepreneurship Summit provides business insights, keys to success

For two days, students, faculty, staff and community members had the opportunity to dive into the world of entrepreneurship. Goizueta, in conjunction with Emory Entrepreneurship Ecosystem (E-Cubed) hosted the fourth annual Emory Entrepreneurship Summit.

Alumni give key words of advice during annual Entrepreneurship Summit

As always, a key highlight of the fourth annual Emory Entrepreneurship Summit was hearing from alumni who had stated their own ventures. This year’s entrepreneurial spotlights were all BBA graduate, returning to campus to share their stories and words of advice with eager students looking to potentially start their own entrepreneurial journeys.

BBA students gain global business perspective during Social Enterprise trip

While most Emory students traveled to sunny beaches or went home to see family, several BBA students saw the week of spring break as opportunity to learn and grow