Alumnus Vijay Viswanathan 10PhD earned tenure this summer at Northwestern University. Viswanathan, associate professor and Department Chair of Integrated Marketing Communications in the Medill School of Journalism, Media, IMC, has… Read more »
“I am both privileged and honored to help this group achieve new heights as researchers and educators,” said Kristy Towry, Vice Dean of Faculty and Research.
In recent years, under faculty leadership, Goizueta has undertaken wholesale curriculum updates designed to provide more industry-specific and contemporary coursework. Meet some of the new — and very well-connected — faculty in the classroom.
Speaking with the Goizueta Business Library Blog, Professor Sandy Jap discusses her book on business relationships and how sometimes it’s good to have “frenemies.”
Professor Sandy Jap chats with the Atlanta Business Chronicle friends and “frenemies” in the business world. She has written a book on the topic.
Winning the Super Bowl is certainly a boost to the NFL team that lifts the Lombardi Trophy. However, it doesn’t guarantee universal marketing success. A professor at Emory University’s Goizueta… Read more »
This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.
Sandy Jap, a marketing professor at the Goizueta Business School, has received the 2016 Lifetime Award from the American Marketing Association’s Interorganizational Special Interest Group (IOSIG). The Lifetime Award is… Read more »
” “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making,” says David Schweidel, associate professor of marketing.
A graduate of the Goizueta Business School has been recognized for his academic contributions to the marketing field. Kapil R. Tuli (Marketing) is the winner of the 2016 Varadarajan Award… Read more »