McCarthy: Subscription companies paying more to keep customers
Professor Dan McCarthy suggests the big drop in Wayfair’s stock is no surprise given how much the company—and others like it—must spend to keep subscribers.
Category: Research
PhD alumnus named one of the industry’s “40 Under 40” professors
#goizuetakudos to PhD alumnus O. Cem Ozturk, now at Georgia Tech for landing on the Poets&Quants 40 Under 40 professors list.
Accounting professor talks taxes with 11Alive
Accounting professor Usha Rackliffe discusses corporate taxes and how some big names won’t pay… legally.
Hamilton, co-author win best paper award from Marketing Science Institute
Associate Professor of Marketing Ryan Hamilton and his co-author, Uma R. Karmarkar, received best paper honors for their work on consumers and decision making.
Emory Marketing Analytics Center students partner with Team Novo Nordisk
MBA and Ph.D. students involved with Emory University’s Marketing Analytics Center (MAC) are getting their hands dirty with data. MAC students are working to analyze Team Novo Nordisk’s social media… Read more »
Cui: Delivery partnerships key for online sellers
How much should logistics matter to online retail platforms? Plenty, says Goizueta’s Ruomeng Cui. In fact, forward-thinking organizations would do well to factor logistics into the integral design of their… Read more »
Celebrating Jag Sheth at 80
There is something about the ease with which Jagdish Sheth engages an audience that makes him a consummate lecturer and teacher. The chaired professor of marketing enjoys nothing more than… Read more »
Knowledge Creation: A look at research from Fall 2018
Trading regularity and fund performance Do funds make more when they trade more regularly? Yes, says research by Jeffrey A. Busse, associate professor of finance, but it depends on the… Read more »
New fund created for business doctoral education
The Laney Graduate School and Goizueta have recently established the Allison Gilmore Fund for Business Doctoral Education.
Goizueta welcomes new faculty
A new crop of professors has arrived this fall, commending the culture of inclusion, diversity and collaboration on campus and eager to work with Goizueta’s friendly students and the collegial,… Read more »