Category: Research

Coffee with…Michael Lewis and Michelle Andrews

For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.

New research method evaluates financial health of companies

Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.

Robson Program provides wide variety of research opportunities for student fellows

In 2017, The Robson Foundation, named for Former Dean John Robson, pledged $2.1 million to establish the John E. Robson Endowment for the study of business, public policy and government at Goizueta.