New fund created for business doctoral education
The Laney Graduate School and Goizueta have recently established the Allison Gilmore Fund for Business Doctoral Education.
Category: Research
Goizueta welcomes new faculty
A new crop of professors has arrived this fall, commending the culture of inclusion, diversity and collaboration on campus and eager to work with Goizueta’s friendly students and the collegial,… Read more »
Scholarly research can be vital for running a business
It’s not every day a research paper sparks a stock sell-off on Wall Street. The reverberations began shortly after Daniel McCarthy, assistant professor of marketing, and his co-author Peter Fader,… Read more »
EmoryMAC Conference focuses on what matters in a data-rich world
At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.
Professor McCarthy presents latest research at Groceryshop Conference
eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta Business School.
Professors research whether negative political advertising works
Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.
Scholar Spotlight: Ilia Dichev
It might be surprising to some that accounting is essentially the underpinning of finance. It’s also the basis for the extensive research of llia Dichev, the Goizueta Foundation Chair in Financial Reporting.
Knowledge Creation: A look at research from Spring 2018
Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge.
Performance ratings: is calibration the answer?
Goizueta Professor of Accounting Karen Sedatole and colleagues from University of Missouri and College of William and Mary have published a study looking at the role of calibration committees in performance evaluation system.
Coffee with…Michael Lewis and Michelle Andrews
For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.