For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.
Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.
Assistant Professor of Information Systems & Operations Management Ruomeng Cui helps answer three questions when it comes to shopping on Super Saturday.
In 2017, The Robson Foundation, named for Former Dean John Robson, pledged $2.1 million to establish the John E. Robson Endowment for the study of business, public policy and government at Goizueta.
Startups are risky and, as most entrepreneurs will tell you, not for the faint of heart. But the lure of success is strong. The startup space continues to be a… Read more »
Goizueta’s Diwas KC is committed to finding solutions for hospital operations that could translate into real improvements in terms of cost management. Here are some highlights from a 10-year career… Read more »
EDITOR’S NOTE: This piece was originally published in The Wall Street Journal. … We found that women weren’t penalized for assertiveness that was expressed through nonverbal means—such as through expansive bodily… Read more »
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like customers, with extreme care. His research… Read more »
Jill Perry-Smith, associate professor of organization & management, began her career as a civil engineer, which would seem a far cry from her current role as an academic and researcher in the field of organizational behavior.
Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.