Using rigorous methodologies, Goizueta faculty focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.
Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.
Professor of Organization & Management and Academic Director of Social Enterprise @ Goizueta Peter Roberts talks about how startup accelerators have become more popular in emerging markets in the Harvard Business Review.
Associate Professor of Organization and Management Melissa Williams notes nonverbal behaviors can paint a different picture of leadership, particularly for women in management positions.
In previous eras, the stock market may have reacted differently to a seemingly endless drumbeat of geopolitical headlines sure to rattle it. These days, the reaction is little more than a yawn, or momentary dip only to rebound within days, said Jeffrey Busse, an associate professor of finance at the Goizueta Business School.
Climate change. The UN international treaty on climate change dominated the headlines in 2017. President Trump caused consternation for some, celebration for others, when in May he pledged to withdraw… Read more »
Assistant Professor of Marketing Daniel McCarthy developed a model to assess the Blue Apron’s ability to acquire and hold onto its customers.
Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data is all there and Goizueta’s Ryan… Read more »
Assistant Professor of Organization & Management Emily Bianchi shows recession graduates are more ethical, less narcissistic and stay with companies longer in a new article from Harvard Business Review
A new video published by Goizueta’s Jagdish Sheth discusses the economic factors that caused many United States citizens to vote for Donald Trump in the 2016 presidential election.