Category: Research

New research method evaluates financial health of companies

Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.

Robson Program provides wide variety of research opportunities for student fellows

In 2017, The Robson Foundation, named for Former Dean John Robson, pledged $2.1 million to establish the John E. Robson Endowment for the study of business, public policy and government at Goizueta.