Category: Research

Conference Explores Power of ‘Data’

In March, the Emory Marketing Analytics Center Initiative (EmoryMAC)  held its inaugural Spring Conference, “Using Marketing Analytics to Drive Business Performance.” The full-day of programming began with a keynote address… Read more »

GMSC Competition Caps 20th Year

For two decades MBA students at Emory University’s Goizueta Business School have worked with top companies on real-world problems. The Goizueta Marketing Strategy Consultancy (GMSC) wrote a new chapter in… Read more »

Year-End Awards Handed Out

Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2010-2011 academic year, professors from multiple academic areas… Read more »

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