Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.
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To help kick off the inaugural Goizueta Latino Business Association Distinguished Speaker Series, Javier Goizueta, retired vice president, The Coca-Cola Company, and president of the global McDonald’s Division, sat down with Graciela Chadwick, director of Chick-fil-A HELP (Initiatives and Insights) at Chick-fil-A Corporate.
One of the driving forces behind the marketing industry is the ability to capitalize and use data and analytics efficiently. At the seventh annual Emory Marketing Analytics Center (EmoryMAC) Conference, sponsored by Chick-fil-A and LinkedIn, marketing professionals, faculty and students were able to learn the latest trends in marketing analytics as well as network with leading-edge analytic thinkers.
Goizueta is again a leader among job placements three-months post-graduation, with 94 percent of graduates landing offers. “It’s definitely a strong market,” said Maureen Manion-Leone, interim director of the Career Management Center. “We have more employers who come to visit than we have students.”