More on Making Money with Social Media

Learn How to Calculate the ROI of a Social Media Campaign with the Co-Authors of How to Make Money with Social Media at book signing this Thursday, Jan. 27 at 6 pm at Barnes & Noble @ Emory. Join Emory University’s very own Dr. Reshma Shah and Jamie Turner, co-authors of How to Make Money with Social Media, as they...

Goizueta in the News: Jan. 21, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review previous media updates. You can also inform Goizueta Newsroom of media postings (email). Voice of Goizueta: My experiences with GMSC “For the uninitiated, GMSC stands for Goizueta Marketing Strategy Consultancy and is the most sought after course for...

Sheth Named ‘Global Management Guru’

Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School, was recently honored with the 2011 Global Management Guru Award by the Birla Institute of Management Technology (BIMTECH) "for his contributions and thought leadership in the field of management." Sheth is known worldwide as an authority in marketing and international business. He particularly researches and speaks on competition, strategy...

Alumni Pitch in at Recruiting Event

Doors to Emory University and Goizueta Business School remained closed much of last week due to a massive snow and ice storm that brought the city of Atlanta to a sudden -- and uncomfortable -- halt. Two of Goizueta's admissions office personnel were scheduled to leave Monday for New York for an "Inside the MBA" recruiting event, but were grounded...

Notes on Finding the Right MBA

Bloomberg Businessweek recently took a look at the various resources for finding the right MBA program and spoke with Goizueta staff and alumni. "From bloggers to business school associates themselves, people have a lot to say about the admissions process, including which schools should be on an applicant's radar, how to write a decent application essay, and where to get...

No Class Friday, University Open

UPDATED 12:52 P.M. ET, Jan. 14, 2011. Emory University, including Goizueta Business School opened at noon Friday, Jan. 14, but classes for the day have been canceled. The school was closed due to significant snow and ice that fell in and around Atlanta Jan. 10 and 11 and persistent, cold temperatures. The city experienced better driving conditions in some areas Friday but...

Associate Deans Named for Two MBA Programs

Emory University’s Goizueta Business School added associate deans for its nationally-ranked Full-Time and Evening MBA programs, it was announced today. Brian Mitchell, a veteran of the pharmaceutical marketing and consulting industry, will lead a Full-Time MBA program that ranks in the top 25 nationally by various publications including Bloomberg Businessweek, The Economist, U.S. News and Financial Times. Mitchell will be responsible...

Goizueta in the News: Jan. 7, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review previous media updates. You can also inform Goizueta Newsroom of media postings (email). AJC: Economic Stakes are high as Georgia enters 2011 "Like an engine hooked to a run-down battery, economic growth in 2008 just couldn’t seem...

Room for Emotions in the Workplace?

On Feb. 4, 2008, the eve of the U.S. Super Tuesday primaries, Sen. Hillary Clinton had an emotional moment. That’s not surprising— the business of running for president of the United States isn’t exactly a stress-free proposition. What is more surprising is the amount of attention the moment garnered: aside from presidential candidate Howard Dean’s howl four years earlier,...

Online Info and Consumer Spending

As the U.S. economy struggles with constrained consumer spending and unemployment that continues to hover near 10 percent, many merchants are shifting more resources to online sales, which can offer significant savings by wiping out costly overhead associated with brick-and-mortar locations. Indeed, retailers are no doubt uplifted by the online sales numbers registered on Black Friday — the start of...