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Is hospital advertising actually good for our health?

Is hospital advertising actually good for our health?

Hospitals and healthcare organizations in the U.S. spend $1.5 billion on advertising every year. It’s a topic that provokes lively debate and a certain...

‘Buying ad time just got easier’

Creating an effective ad campaign is only part of the battle for advertisers. A great piece of copy and awesome graphic, a stellar radio...

Students Review Super Bowl Ad Winners

The Super Bowl promises a “winner” and “loser.”  This is not just true of the rivaling teams, but also for companies who, this year,...