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Does Electoral Campaign Advertising Actually Work?

When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
Is hospital advertising actually good for our health?

Is hospital advertising actually good for our health?

Hospitals and healthcare organizations in the U.S. spend $1.5 billion on advertising every year. It’s a topic that provokes lively debate and a certain...

‘Buying ad time just got easier’

Creating an effective ad campaign is only part of the battle for advertisers. A great piece of copy and awesome graphic, a stellar radio...

Students Review Super Bowl Ad Winners

The Super Bowl promises a “winner” and “loser.”  This is not just true of the rivaling teams, but also for companies who, this year,...