Tag: advertising
Does Electoral Campaign Advertising Actually Work?
When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
Is hospital advertising actually good for our health?
Hospitals
and healthcare organizations in the U.S. spend $1.5 billion on advertising
every year. It’s a topic that provokes lively debate and a certain amount of
controversy.
Medical
bodies,...
‘Buying ad time just got easier’
Creating an effective ad campaign is only part of the battle for advertisers. A great piece of copy and awesome graphic, a stellar radio...
Students Review Super Bowl Ad Winners
The Super Bowl promises a “winner” and “loser.” This is not just true of the rivaling teams, but also for companies who, this year,...
