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“But did it trend on Twitter?” The Atlanta Journal-Constitution

The Bloomberg and Trump campaigns purchased the only two political ads that aired during Super Bowl 2020. Professor David Schweidel tracked the responses to those ads on social media.

Healthcare professionals show caution in social media

Associate Professor of Marketing David Schweidel spoke with the Atlanta Journal Constitution recently on personal social media use in sensitive professions, like nursing. It is of...

Smith: Traffic issues from I-85 collapse could hurt small business

The fire that burned under a bridge on I-85 North Thursday evening did more than cause a collapse of the roadway and potentially months...

Postseason push could feed new-stadium energy

As the finishing touches are put in place at Mercedes-Benz Stadium, the Falcons move ahead in the playoffs at the Georgia Dome. Goizueta's Tom Smith said that success could help new-stadium revenue.

Big upgrades don’t always lead to economic boom

New -- or upgraded -- arenas are great, but do they really spark economic growth? No, says Goizueta expert Tom Smith tells the AJC.