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Key Policy Considerations for Reducing Public Consumption of Vice Products

“Key Policy Considerations for Reducing Public Consumption of Vice Products,” AMA

A new study in the Journal of Marketing shows that the effects of anti-smoking interventions vary significantly across brands.
Karen Anne Wallach 07MBA 21PhD

Goizueta PhD candidate wins dissertation award, AMA recognition

It’s been a stellar season for Karen Anne Wallach 07MBA 21PhD after her dissertation, “Three Essays on Corporate Social Responsibility & Sustainability...

Marketers face increasing challenge making sense of data

Assistant Professor in the Practice of Marketing, Manish Tripathi, discusses approachable analytics and how challenges remain in ways to make sense of big data.