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EmoryMAC Explores Power of Analytics

This year’s Emory Marketing Analytics Center (EmoryMAC) conference, held on March 23, 2012, delved into best practices in analytics, discussing possible models and metrics...

EmoryMAC Announces 2nd Annual Conference

Emory University’s Goizueta Business School is pleased to announce the Emory Marketing Analytics Center (EmoryMAC) Second Annual Spring Conference featuring best-practices from prominent industry...

Conference Explores Power of ‘Data’

In March, the Emory Marketing Analytics Center Initiative (EmoryMAC)  held its inaugural Spring Conference, “Using Marketing Analytics to Drive Business Performance.” The...

EmoryMAC Spring Conference March 25

Emory University’s Goizueta Business School is pleased to announce the launch of The Emory Marketing Analytics Center (EmoryMAC) with industry guests and thoughts from...

Goizueta Launches Marketing Analytics Center

Emory University’s Goizueta Business School has formally launched a research center for marketing analytics. The Emory Marketing Analytics Center (EmoryMAC) is a unique educational...

Reverse Auctions: When the Price is too Low

EDITOR'S NOTE: This research post originally appeared here, on the Knowledge@Emory site. For more on Professor Jap's research, click here. Winning an auction can sometimes...