This year’s Emory Marketing Analytics Center (EmoryMAC) conference, held on March 23, 2012, delved into best practices in analytics, discussing possible models and metrics for such wide-ranging topics as traditional… Read more »
Emory University’s Goizueta Business School is pleased to announce the Emory Marketing Analytics Center (EmoryMAC) Second Annual Spring Conference featuring best-practices from prominent industry speakers and thought leadership from the… Read more »
In March, the Emory Marketing Analytics Center Initiative (EmoryMAC) held its inaugural Spring Conference, “Using Marketing Analytics to Drive Business Performance.” The full-day of programming began with a keynote address… Read more »
Emory University’s Goizueta Business School is pleased to announce the launch of The Emory Marketing Analytics Center (EmoryMAC) with industry guests and thoughts from the school’s renowned marketing faculty. Members… Read more »
Emory University’s Goizueta Business School has formally launched a research center for marketing analytics. The Emory Marketing Analytics Center (EmoryMAC) is a unique educational and research enterprise where Goizueta’s faculty… Read more »
EDITOR’S NOTE: This research post originally appeared here, on the Knowledge@Emory site. For more on Professor Jap’s research, click here. Winning an auction can sometimes be a curse. Caught up… Read more »