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Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...

When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost...

Coffee with…Michael Lewis and Michelle Andrews

For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.

Students Review Super Bowl Ad Winners

The Super Bowl promises a “winner” and “loser.”  This is not just true of the rivaling teams, but also for companies who, this year,...