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Angela Tracy Guevarra 22BBA/MSBA

Double Emory Graduate Multiplies Data Expertise to Help Maximize Business Goals

Every second, businesses amass huge amounts of data that can become overwhelming, and that’s a pain point that Angela Tracy Guevarra 22BBA/MSBA loves to...

Do Alerts Actually Help Customers Manage Their Data Allowance Better?

Has your cell phone data ever inexplicably slowed down? Worse still, perhaps you’ve had a mobile bill come in way higher than you expected....

Leveraging Data and Analytics to Improve the Health of Athletes and...

When Corey Rodrigo 22DPT/MBA graduates in May from Emory’s joint Doctor of Physical Therapy (DPT)/MBA degree program, he will have an advantage that will...
Professor of Marketing David Schweidel

Data and Analytics Make Things Tick in Business

When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest and talent...
Do Wholesalers Discriminate Against AI in Procurement Practices?

Do Wholesalers Discriminate Against AI in Procurement Practices?

If we deploy automation without thinking strategically about intelligence, too, isn’t AI likely to backfire on us? Airplane manufacturer, Boeing, made headlines in 2019 for...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...