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BBA students create strategies to aid Accenture recruiting efforts

For the first time in its 10-year history, the Professional Communication Strategy Case Competition (BComm) was held entirely online. Due to the coronavirus pandemic, students...

BBA students enhance communication strategy with Mercedes-Benz USA class project

When passersby recently walked through Patterson Green, it was hard to miss two unusual items resting on the lawn. Two lavish Mercedes vehicles visited Goizueta caused onlookers to slow their step and snap a few photos. While the cars added a unique touch to the green, they were actually serving a larger purpose.