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Newly established BBA creed creates shared, positive values for undergraduate class

Respect. Integrity. Leadership. Community. These are a few of the words that make up the newly established Goizueta BBA Creed. With just seven words with seven...

Alumni offer insights into consumer behavior, industry trends

One of the biggest challenges for companies to survive in today’s market is the constant uphill battle with changing consumer behavior.

BBA marketing class gives unique real-world experience to students

Students are always trying to learn and experience real-world problems and solutions while in school and one class at Goizueta is trying to help.

First Day of Keystone Ends with Clap-In and Coke Toast

On Monday evening of Keystone Week, the MBA Class of 2014 filed outside to the Jenkin’s Courtyard for what they thought was just a...

Spring Dean’s Speaker Slate Announced

At Goizueta Business School, a great value is placed on real-world experience. In that tradition, the school regularly brings some of the best corporate...

Diller, Allen Offer Business Advice

Graduating students or anyone attempting to move up the corporate ladder have numerous pieces of advice at their disposal -- articles, books, mentors... But,...

Goizueta in the News Feb. 18, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review...

Bowman: Recipe for Coke “Experience” Safe

News hit Tuesday that Coca-Cola's recipe -- a secret guarded with the ferocity of key government documents -- may have been revealed in a 1979...

Goizueta in the News: Feb. 3, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here...

Business and Sustainability