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Mercedes-Benz USA Gains Goizueta Student Gen Z Insight in Business Communication...

Each year, BBA students at Goizueta participate in the “BComm” course designed to strengthen their communications techniques and introduce them to the...
Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Six teams of BBA students in the Business Communication Strategy or “BComm” course acted as communication strategy consultants for Cricket Wireless, an Atlanta-based subsidiary of...