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Goizueta IMPACT Showcase: Much more than just a day

On May 9 students gathered in Jenkins Courtyard for the 2019 Goizueta IMPACT Showcase Day award ceremony, awaiting the announcement of which team won Goizueta Gold.

Delta’s New Take on Loyalty Programs: Boost or Bust?

This past week, Delta Air Lines announced changes to their frequent flyer program, Delta SkyMiles. The changes, which include rewarding travelers based on the...

Chellappa on Possible Airline Mergers

Not long after news surfaced of American Airlines' parent company filing for bankruptcy did rumors appear about which major airline could make an acquisition...

EmoryMAC Spring Conference March 25

Emory University’s Goizueta Business School is pleased to announce the launch of The Emory Marketing Analytics Center (EmoryMAC) with industry guests and thoughts from...

Goizueta Launches Marketing Analytics Center

Emory University’s Goizueta Business School has formally launched a research center for marketing analytics. The Emory Marketing Analytics Center (EmoryMAC) is a unique educational...