Professor of Marketing Doug Bowman sits down with Business Librarian Ann Cullen to discuss his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better insights on consumer behavior.
One week, two cities, 13 on-site corporate immersions, dozens of speakers providing limitless insights, and facilitation and support from more than 30 Emory alumni. The MEMBA West Coast Business Practice… Read more »
In an impressive display of scholarly muscle, Anthony Koschmann 16PhD, assistant professor of marketing at Eastern Michigan University, won first place in the Research Division at the annual Broadcast Education Association conference in Las Vegas and was selected to be the US representative at the International Marketing Trends Conference in Madrid, Spain, where ten other countries were also represented, including France, India, Germany, and New Zealand.
Alumnus Vijay Viswanathan 10PhD earned tenure this summer at Northwestern University. Viswanathan, associate professor and Department Chair of Integrated Marketing Communications in the Medill School of Journalism, Media, IMC, has… Read more »
Professor Doug Bowman talks retailers, Black Friday and Cyber Monday.
Marketing professor Doug Bowman says customers will travel a distance for a shopping experience that malls — at least in the traditional sense — don’t provide.
WABE news spoke with Mike Thornbrugh of QuikTrip and Doug Bowman, professor of marketing about QT’s plans to open a gas-less gas station in Midtown. [soundcloud url=”https://api.soundcloud.com/tracks/253893704″ params=”color=ff5500″ width=”100%” height=”166″ iframe=”true”… Read more »
Emory University’s Goizueta Business School recently approved a change in its Executive MBA curriculum that allows for more customization and acceleration options. The weekend format will also change names, becoming… Read more »
The road is not so smooth for Volkswagen these days. According to Reuters: Europe’s largest carmaker has admitted cheating in diesel emissions tests in the United States and Germany’s transport… Read more »
‘The kids aren’t reading the signs, it is the parent and you are in some ways limiting yourself by saying a toy only belongs to one gender or another,’ says Douglas Bowman, professor of marketing at Emory University’s Goizueta Business School.