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Excellence in teaching

At Goizueta, each graduating class votes to honor excellence in teaching.  This year’s recipients are: BBA Distinguished Educator: Allison Burdette Full-Time MBA Best New Educator: Renee...

Q&A: Bowman on marketing research trends, skills graduates need

Professor of Marketing Doug Bowman sits down with Business Librarian Ann Cullen to discuss his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better insights on consumer behavior.

MEMBA students learn, grow during West Coast Business Practice Immersion

One week, two cities, 13 on-site corporate immersions, dozens of speakers providing limitless insights, and facilitation and support from more than 30 Emory alumni. The...

Back-to-back wins for PhD alum

In an impressive display of scholarly muscle, Anthony Koschmann 16PhD, assistant professor of marketing at Eastern Michigan University, won first place in the Research Division at the annual Broadcast Education Association conference in Las Vegas and was selected to be the US representative at the International Marketing Trends Conference in Madrid, Spain, where ten other countries were also represented, including France, India, Germany, and New Zealand.

PhD alumnus earns tenure

Alumnus Vijay Viswanathan 10PhD earned tenure this summer at Northwestern University. Viswanathan, associate professor and Department Chair of Integrated Marketing Communications in the Medill...

Marketers break down success, failure of Black Friday

Professor Doug Bowman talks retailers, Black Friday and Cyber Monday.

Shopping malls to feel most pain as Macy’s stores close

Marketing professor Doug Bowman says customers will travel a distance for a shopping experience that malls -- at least in the traditional sense -- don't provide.

QuikTrip store to open downtown, without gas

WABE news spoke with Mike Thornbrugh of QuikTrip and Doug Bowman, professor of marketing about QT's plans to open a gas-less gas station in Midtown. "They've...

Weekend MBA structure updated, more flexibility added

Emory University's Goizueta Business School recently approved a change in its Executive MBA curriculum that allows for more customization and acceleration options. The weekend...

Volkswagen should remain proactive in midst of emissions crisis

The road is not so smooth for Volkswagen these days. According to Reuters: Europe's largest carmaker has admitted cheating in diesel emissions tests in the United...