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Presenters from diverse industries talk data, brands and strategy at EmoryMAC...

Organizations represented included The Home Depot, Turner Media and Atlanta Regional Commission. Former Chik-Fil-A CMO Steve Robinson gave the keynote address.

EmoryMAC Conference focuses on what matters in a data-rich world

At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.