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#IceBucketChallenge a new kind of social campaign

Until a few weeks ago, viral hits on the Internet mostly featured videos of dancing babies and frolicking cats. That changed with the ALS Ice...
Erika Jamesvideo

Dean Erika James accepts the #IceBucketChallenge

"Hi, my name is Erika James and I'm the Dean of the Goizueta Business School at Emory University and I've been challenged to participate in...