Creating an effective ad campaign is only part of the battle for advertisers. A great piece of copy and awesome graphic, a stellar radio or television spot, or dynamic web… Read more »
Click Here to review the 2012 Edition of our QuadFold and Learn more about our Full-Time MBA Programs.
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review previous media updates. You can… Read more »
News hit Tuesday that Coca-Cola’s recipe — a secret guarded with the ferocity of key government documents — may have been revealed in a 1979 edition of the Atlanta Journal. The… Read more »
Dr. Andrew Butler and his colleagues work daily with products and services designed to increase motor function and aid rehabilitation of stroke survivors. But one innovative product caught his eye… Read more »
Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this — at least subconsciously — could include overall appearance. Lewis has a research interest in political… Read more »