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Q&A: Bowman on marketing research trends, skills graduates need

Professor of Marketing Doug Bowman sits down with Business Librarian Ann Cullen to discuss his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better insights on consumer behavior.

Coffee with…Michael Lewis and Michelle Andrews

For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.

MBA students learn importance of pricing decisions in new course

Forty-one Full-Time MBA students completed a new course this past semester, equipping them with the skills they need in day-to-day management.

‘Buying ad time just got easier’

Creating an effective ad campaign is only part of the battle for advertisers. A great piece of copy and awesome graphic, a stellar radio...

2012 Full Time MBA Program Quad-Fold Now Online

  Click Here to review the 2012 Edition of our QuadFold and Learn more about our Full-Time MBA Programs.

Goizueta in the News: Sept. 15, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...

Bowman: Recipe for Coke “Experience” Safe

News hit Tuesday that Coca-Cola's recipe -- a secret guarded with the ferocity of key government documents -- may have been revealed in a 1979...

Students Take on Marketing Healthcare Technology

Dr. Andrew Butler and his colleagues work daily with products and services designed to increase motor function and aid rehabilitation of stroke survivors. But one...

Does Appearance Play a Role in Elections?

Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance. Lewis has...