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BBA students enhance communication strategy with Mercedes-Benz USA class project

When passersby recently walked through Patterson Green, it was hard to miss two unusual items resting on the lawn. Two lavish Mercedes vehicles visited Goizueta caused onlookers to slow their step and snap a few photos. While the cars added a unique touch to the green, they were actually serving a larger purpose.

Mercedes-Benz USA president talks pillars to success at GBS Showcase Day

Cars, customers, communication and culture. Mercedes-Benz USA President and CEO Dietmar Exler harped on these four pillars to his company’s success during his speech at the 2017 Goizueta Business School Showcase Day on May 4.