Home Tags Peter Fader

Tag: Peter Fader

New research method evaluates financial health of companies

Breakthrough research headed by a team of marketing professors, including Goizueta's Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company's worth.

New study shows Wayfair losing money on new customers

Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.