Tag: Rachel Spasser

EmoryMAC Explores Power of Analytics

This year’s Emory Marketing Analytics Center (EmoryMAC) conference, held on March 23, 2012, delved into best practices in analytics, discussing possible models and metrics for such wide-ranging topics as traditional… Read more »

Conference Explores Power of ‘Data’

In March, the Emory Marketing Analytics Center Initiative (EmoryMAC)  held its inaugural Spring Conference, “Using Marketing Analytics to Drive Business Performance.” The full-day of programming began with a keynote address… Read more »