Home Tags Research

Tag: research

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has...
Exploring the Efficacy of Monetary Incentives to Motivate Employees

Exploring the efficacy of monetary incentives to motivate employees

Professor Karen Sedatole explains the four core principles of how and when to use pay and bonuses to improve employee performance

IPOs as Lotteries: Skewness Preference and First-Day Returns

EDITOR’S NOTE: Goizueta Newsroom regularly shares news on the school, its faculty, staff, students and alumni. But we also take pride in sharing vital...

Impact of Variable Risk on Stock Return Predictability

EDITOR’S NOTE: Goizueta Newsroom regularly shares news on the school, its faculty, staff, students and alumni. But we also take pride in sharing vital...

Goizueta Professor in the News

Goizueta Marketing Professor Ryan Hamilton has recently been featured in a My Fox Atlanta news story for his latest study, “Can budgeting make you...

In Search of Informed Discretion

EDITOR’S NOTE: Goizueta Newsroom regularly shares news on the school, its faculty, staff, students and alumni. But we also take pride in sharing vital...

The Disposition Effect: Confidence vs. Self-Regard

EDITOR’S NOTE: Goizueta Newsroom regularly shares news on the school, its faculty, staff, students and alumni. But we also take pride in sharing vital...

Goizueta in the News: April 15, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...

Bowman, Tripathi on Social Media

Last year Goizueta marketing professors Doug Bowman and Manish Tripathi were awarded a $55,000 grant from the Google and WPP Marketing Research Awards Program for their...