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Tag: Sundar Bharadwaj

When Brand Quality Can Make a Brand Risky

As a brand's quality improves, consumers are more likely to buy the company's product—even at premium prices. But this good news in terms of a...

Goizueta in the News: Feb. 3, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here...