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New Super Bowl ads follow defined themes

Super Bowl XLIX was one of the most exciting in league history both on the field and off. The thrilling end to the NFL season...
Super Bowl XLIX

Patriots, Seahawks bring unique marketing opportunities to Super Bowl

One team has been to six Super Bowls over the last 12 years. The other is making just its third appearance, but seeking a back-to-back...

SuperBowl 2014: To Tease or Not To Tease

In recent years, powerhouse brands have started a new trend when it comes to the Super Bowl. For those planning to run ads during...

Students Review Super Bowl Ad Winners

The Super Bowl promises a “winner” and “loser.”  This is not just true of the rivaling teams, but also for companies who, this year,...