Tag: University of Pennsylvania

BBA Program gets closer look

The BBA Program is undergoing a comprehensive faculty-led review to ensure that Goizueta’s undergraduate students are best prepared for the organizational and social challenges of the 2020’s. Goizueta’s Education Committee,… Read more »

New research method evaluates financial health of companies

Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.