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Schweidel: Facebook Live a new tool in consumer engagement

Marketing professor David Schweidel admits some executions may seem odd, but Facebook Live is a new -- and powerful -- tool for consumer engagament.

Longhofer research cited in battling carbon emissions

Assistant Professor Wes Longhofer and colleagues have completed research that paints a different picture for battling climate change (The Washington Post).

Tripathi: Twitter sentiment not all bad for Brady in #deflategate

Manish Tripathi, assistant professor in the practice of marketing, provides Twitter data to see just how upset fans are with Patriots quarterback Tom Brady.

Hall: Descriptive race titles play role in perceptions

Researcher Erika Hall applied some of her personal experiences in deciding on her most recent stream of work. An African-American, she says "socially awkward cocktail...

Tripathi shares data to highlight NFL fan angst

Fans of the NFL's Washington Redskins are no strangers to frustration. The team enters Week 16 of the 2014 season with a 3-11 record...

Mayor to Speak at Leadership Conference

Atlanta Mayor Kasim Reed will be the keynote speaker at the the sixth annual Black MBA Diverse Leadership Conference April 1 at Goizueta Business...