As a successful brand manager and strategist, Andrew Rodbell 04MBA worked for a who’s who of top tier companies before a 70’s cover band concert inspired him to go his own way…producing cocktails in a can.
A ranking of NBA fans released today by Michael Lewis, Professor of Marketing at Emory University’s Goizueta Business School, puts Los Angeles Lakers fans at the top of the list for loyalty and engagement.
Sports have a way of challenging, uniting and enriching our lives. In this issue of Know Your Network, we celebrate sports and ask Emory alumni−those who participated in them and/or… Read more »
Leading inventors, investors and entrepreneurs in the healthcare industry discussed innovation in healthcare on the RAISE Forum “Rise” Panel, an event that provides interested members of the public an opportunity to network and hear from industry experts ahead of the biannual RAISE Forum.
Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.
FOR IMMEDIATE RELEASE CONTACTS Brian Goebel, Start:ME Program Director email@example.com Hannah McCord firstname.lastname@example.org Catherine Woodling, East Lake Foundation email@example.com Pamela Stringfield, Focused Community Strategies firstname.lastname@example.org Kim Speece, Leff & Associates… Read more »
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Eleven Goizueta MBA candidates traveled to Johannesburg to attend the fourth annual Advancing Healthcare Innovation in Africa conference, which supports innovative health products and services created by Africans for Africans.
ATLANTA, Aug. 27, 2019 – Recognized for its generous contributions to Atlanta, Start:ME Atlanta was awarded a 2019 Lighting the Way Award and $75,000 grant by the SunTrust Foundation. The SunTrust… Read more »
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.