In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Eleven Goizueta MBA candidates traveled to Johannesburg to attend the fourth annual Advancing Healthcare Innovation in Africa conference, which supports innovative health products and services created by Africans for Africans.
ATLANTA, Aug. 27, 2019 – Recognized for its generous contributions to Atlanta, Start:ME Atlanta was awarded a 2019 Lighting the Way Award and $75,000 grant by the SunTrust Foundation. The SunTrust… Read more »
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
Leaders like Tristan Walker, Founder and CEO of Walker & Company Brands often share their learnings and inspirations
The Start:ME Accelerator Program was featured in the Atlanta Journal-Constitution, specifically the work of expanding business opportunities for women and minorities.
Sheer joy. Bone-chilling terror. Ah, yes, the roller coaster of entrepreneurship. There is nothing like the mixture of excitement and terror that comes with launching a new company, a… Read more »
On May 9 students gathered in Jenkins Courtyard for the 2019 Goizueta IMPACT Showcase Day award ceremony, awaiting the announcement of which team won Goizueta Gold.
After weeks of preparation, some late nights and plenty of rigorous research and dialogue, teams of students were ready to present their findings at the 2019 Goizueta IMPACT Showcase Day.