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AI-Generated Content is a Game Changer for Marketers, but at What Cost?

Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...

What’s on Your Bookshelf?

Ready to add a title to your must-read list? Emory Business is pleased to share the following inspiring books written by Goizueta faculty. Wine Markets: Genres...


The Inconvenient Truth about the Convenience of Technology

Technology is an integral part of everyday life, but are the conveniences it provides too habit forming for our own good? Learn more in the new Emory Business cover story.