Emory Business Magazine

Cover Story

It’s not every day a research paper sparks a stock sell-off on Wall Street.

The reverberations began shortly after Daniel McCarthy, assistant professor of marketing, and his co-author Peter Fader, a professor of marketing at Wharton, published a journal article exploring the valuation of two e-commerce companies, Wayfair and Overstock.com. Using a methodology they named customer-based corporation valuation,” or CBCV, the researchers produced valuations on contractual and non-contractual companies based on customer value. This method is particularly useful for companies that rely heavily on returning customers or subscription models.


In this Issue

Buzz
SurveyMonkey adds Dean James to board of directors
MSBA Program has banner first year
Alumni panel explore ways to increase female leaders
Microbusiness support organizations convened at Goizueta for Colloquium
New fund created for business doctoral education
Emory ranked #1 for quality of life by Princeton Review
Undergrads take arts management trek to NYC
Fall kickoff events focus on women
Dean’s #MatchME campaign nets over $34,000; aids business development
Fresh design facilitates collaboration
Goizueta welcomes new faculty
Doctoral alumni gain tenure
Spotlight on SE@G summer interns
Alumni surveyed as part of BBA Program review
Celebrating Jag Sheth at 80
Faculty promotions and endowed chairs

Coffee With…
Goizueta’s reliable registrar’s team
Gonzalo Maturana

Network Profiles
Julie Nemirovsky: On seeing life and work through a global lens
Michael Summers: On hip hop and revitalizing a brand
Jim Minnick 99EvMBA on leadership, lofty goals
Chase Callaway: On being a Delta Leadership Coaching Fellow

Faculty Research
Scholar Spotlight: Wes Longhofer
Knowledge Creation: A look at research from Fall 2018


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