Students accepted to the BBA program attended Orientation at Kaplan Mitchell Retreat Center August 25 – 26. The overnight retreat is designed to facilitate students’ transition into the BBA program while beginning the process of building leadership capacities like resilience, interdependence, and coping with risk and ambiguity.
This year, 41 Goizueta students set off to spend the Fall semester in 11 different countries across four continents. In turn, Goizueta welcomed 48 students to the United States. Siddhant Jalan is here from Singapore Management University.
Goizueta’s Business Communication Strategy class offered in the BBA program is centered around a case study competition. This semester, students focused on data analysis and collection as they developed communication strategies for SurveyMonkey.
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Eleven Goizueta MBA candidates traveled to Johannesburg to attend the fourth annual Advancing Healthcare Innovation in Africa conference, which supports innovative health products and services created by Africans for Africans.
Welcome to the start of a new school year! ’m delighted to extend a heartfelt welcome to our new Goizueta students and welcome back to our returning students in this,… Read more »
It’s Back to School time, with school supplies on sale and students beginning new chapters at every turn. In this issue of Know Your Network, EmoryBusiness.com asked alumni about their… Read more »
ATLANTA, Aug. 27, 2019 – Recognized for its generous contributions to Atlanta, Start:ME Atlanta was awarded a 2019 Lighting the Way Award and $75,000 grant by the SunTrust Foundation. The SunTrust… Read more »
Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.
When does display advertising cross the threshold from effective to annoying? Assistant Professor Vilma Todri and colleagues say it depends on where the consumer is in the sales funnel (among other factors).