Home Tags CNBC


McCarthy: Subscription companies paying more to keep customers

Professor Dan McCarthy suggests the big drop in Wayfair's stock is no surprise given how much the company—and others like it—must spend to keep subscribers.

Goetz named to 2018 CNBC Disruptor 50 innovator list

Senior Lecturer in Organization & Management and Distinguished Lecturer in Entrepreneurship Charlie Goetz landed on the 2018 CNBC Disruptor 50 list.

Content use — and demand — continues to rise on web

Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.

CNBC: No #MarchMadness means plenty of lost revenue

As the NCAA Basketball Tournament comes to a close Monday evening, what do we make of those not in the Big Dance? How much money is on the line for those making it to the post season?

Tripathi: Championships are but a portion of what drives team value

For those business-minded people, take a moment to think about team value while watching Super Bowl 50. Championships are nice, but do they spark a rise in team value?

Tripathi: Virtual reality sports practice could be reality

Virtual reality could benefit athletes in golfing, boxing and racing, as well, said Manish Tripathi, a marketing professor at Emory University who studies sports marketing.

Tripathi on the big, money-making sports weekend

Via CNBC: Sports fans will have a slew of viewing options this weekend. But some events stand to rake in significantly more cash than others....

As sanctions relax, NBA looks toward Cuba

Via CNBC.com: Still, if major U.S. sports leagues tread carefully, outreach in Cuba can lay the framework for a potentially valuable—and geographically close—international market. 'The proximity...

Big sports paying attention to user streaming platforms

Via CNBC.com: Big sports organizations would have to figure out how to use the new technology to their advantage, Vrooman said. Usually, as technology evolves,...

Do more negative headlines affect the NFL?

A slew of negative press including domestic violence arrests, player brain injuries and -- most recently -- a possible cheating scandal has not affected...

Goizueta in the News: Oct. 20, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...