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Knowledge Creation

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of...
Assistant Professor Dan McCarthy on businesses navigating COVID-19

Assistant Professor Dan McCarthy on businesses navigating COVID-19

With shelter-in-place restrictions in force many businesses are struggling, while others are able to capitalize on the needs of people who are...

A better way to determine corporate valuation lies in customer data

Experts encourage investors, corporations to focus on projections that rely on consumer behavior, loyalty ATLANTA – (December 17, 2019) – Getting in on the...

CBS News: McCarthy discusses possible Peloton IPO

Assistant Professor of Marketing Dan McCarthy takes a look at the numbers and says it may not be a smooth ride for the Peloton exercise bike.
Dan McCarthy

McCarthy: Unlike some, Slack keeps its customers

Assistant Professor of Marketing Dan McCarthy says the fact Slack is able to keep so many customers means it has a bright outlook in becoming a publicly-traded company.

McCarthy: Subscription companies paying more to keep customers

Professor Dan McCarthy suggests the big drop in Wayfair's stock is no surprise given how much the company—and others like it—must spend to keep subscribers.

Professor McCarthy presents latest research at Groceryshop Conference

eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University's Goizueta Business School.