Last month, Goizueta Business School welcomed a distinguished guest speaker and judges for the annual Goizueta IMPACT Showcase. The IMPACT program is an integral part of the MBA curriculum at Goizueta Business School. It is designed to provide students with hands-on experience in consulting projects. These projects offer MBA candidates the opportunity to collaborate with leading companies, nonprofits, and government organizations to address pressing business issues and drive meaningful change.

A student team presents to a panel of judges

The showcase is more than just a culmination of academic endeavors; it’s a celebration of innovation, collaboration, and practicality. “Goizueta IMPACT is the experience we provide our MBA students to bridge the theory that they’re learning… with the practice of solving real-world problems,” says Lynne Segall, associate dean of management practices initiatives. This year’s event highlighted the transformative projects of Full-Time MBA students who tackled pressing challenges businesses and communities face worldwide.

The Final Showcase

Through a series of intensive, semester-long projects, students work closely with corporate partners, nonprofit organizations, and startups to develop strategic solutions to complex business problems. These projects not only provide valuable learning experiences for students but deliver tangible benefits to the organizations involved.

Chris Cocks talks data analytics with Dean Gareth James at the 2024 IMPACT Showcase
Chris Cocks talks data analytics with Dean Gareth James

The event kicked off with a fireside chat featuring Chris Cocks, CEO of Hasbro, and Gareth James, John H. Harland Dean of Goizueta Business School. Cocks offered students valuable business and leadership advice, discussing everything from customer-centric data analytics to the leadership skills of Optimus Prime of the Transformers.

The student teams then presented their recommendations to clients, business leaders, faculty, and staff. The IMPACT Showcase brings over 300 judges to campus, providing a tremendous opportunity to connect with the broader business community.

2024 Showcase Winners

Winning team Safe House Project
Goizueta Gold

Safe House Project – Marketing Practice elective
Members: Mariana Zindel Mundet Cruz 25MBA, Betzaira Herrara 25MBA, Andrew Nelson 25MBA, Kevin Mamaril 25MBA, Sasha McNair 25MBA
Faculty: Omar Rodriguez-Vila, professor in the practice of marketing and academic director, Business & Society Institute
IMPACT Coaching Fellow: Sai Konkala 24MBA

Runners up Lowe’s Team 2
Runners Up

Lowe’s Team 2, Operations elective
Members: Allison Hill 25MBA, JS Yoo 25MBA, Gus Williams 25MBA, Moonseok Yun 25MBA, Alessandra Sarango 25MBA, Joonheon Kim 25MBA
Faculty: Jeff Rummel, associate professor in the practice of information systems an operations management
IMPACT Coaching Fellow: Stephanie Wong 24MBA

Runners up Chick-fil-A Team 2

Chick-fil-A Team 2, Marketing Practice elective
Members: Huan Nguyen 25MBA, Tom Moak 25MBA, Oluwatobiloba Olukeye 25MBA, Joshua Copeland 25MBA, Patrice Johnson 25MBA, Diana Li 25MBA
Faculty: Omar Rodriguez-Vila, professor in the practice of marketing and academic director, Business & Society Institute
IMPACT Coaching Fellow: Akash Parthasarathy 24MBA

As the curtain closed on another successful IMPACT Showcase, the legacy of collaboration and innovation continues to inspire the Goizueta community and beyond. The projects exemplify the academic rigor and practical relevance of Goizueta’s MBA program and demonstrate the school’s unwavering dedication to shaping leaders who drive positive change in the global business landscape.

Through initiatives like the IMPACT program, Goizueta continues to push the boundaries of business education, empowering students to make a meaningful difference in the world—one project at a time. Learn More.

View more images from the 2024 IMPACT Showcase below: