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Allison Shirreffs

Allison Shirreffs
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A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.

Student Strategies Shine in Amazon Ads Case Competition

This past spring, representatives from Amazon Ads asked teams of first-year students in Goizueta Business School’s undergraduate Bachelor of Business Administration (BBA) program to...

Meet “G” Fermin: The Goizueta Graduate Behind Inclusive Streetwear Brand Studded

Griselys "G" Fermin
When Griselys “G” Fermin 25BBA arrived at Emory in August 2021, she was on her own for the first time. Fermin, who identifies as...

Goizueta Students Use Business Skills to Support Cure Violence

This past semester, Goizueta undergraduate students in the BUS 365 Professional Communication Strategy course partnered with a nonprofit client unlike any the class had...

Lowe’s and Goizueta IMPACT: Turning Students into Strategists

This past semester, 24 student teams from Goizueta Business School's full time MBA program partnered with 18 organizations through Goizueta IMPACT, the school’s flagship...

From Modeling Challenge to Career Win at Travelers

In 2021, as a student in Goizueta Business School’s MS in Business Analytics (MSBA) program, Wenye Qiu 22MSBA decided she would “take advantage of...

Fueling Founders at Goizueta’s Ninth Annual Entrepreneurship Summit

In mid-April, students, alumni and community partners gathered at Goizueta Business School for the 9th annual Emory Goizueta Entrepreneurship Summit, a signature event of...

Executive Women of Goizueta Takes the Wheel at Annual Conference

In his welcome remarks for the 2025 Executive Women of Goizueta’s Advancing Women in Leadership Conference “Driving Your Career Journey: Taking Action and Accountability,”...

Goizueta Team Wins Big at Purdue’s Data4Good Competition

Last semester, a team of four Goizueta Business School students entered Purdue University’s Mitch Daniels School of Business Data4Good Case Competition. The group comprised...

Start:ME Accelerator Launches Largest Cohort Yet for 2025

Goizueta’s Start:ME Accelerator kicked off its 2025 cohort last month, welcoming its largest cohort of entrepreneurs yet. This year, more than 300 entrepreneurs applied...

Goizueta BBA Students Innovate Winning Strategy for UPS Challenge

Team Charlie standing in front of Goizueta letters with Goizueta Faculty and UPS Judges
Strategy experts from UPS, a $91 billion company with more than 500,000 employees, recently asked BBA students in Goizueta’s Business Communications “BComm” 365 course...

Team Building with Taste: Lessons in Leadership from the Kitchen

At first, Yaqi Liu 26BBA wasn’t keen about getting up early on a Saturday to cook. But over the course of the day, Liu...

Goizueta’s Veterans: Meet Bren Lemoine

Celebrating Veterans at Goizueta Join us in celebrating Veterans Day throughout the month of November, as we profile three remarkable veterans in the Goizueta community,...

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