Allison Shirreffs
A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.
BBA Students Present Bold Growth Strategies for Atlanta’s Urban Tree Cidery
On a Friday afternoon in December, five teams of BBA students gathered at Urban Tree Cidery (UTC), a family-owned and women-owned business in Atlanta...
Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor of...
Should Gaming Companies Release Their Latest, Greatest Platform Updates Early?
In June 2016, Xbox executive Phil Spencer told technology blog The Verge that it might be “crazy to announce something this early” as he unveiled the release of Xbox One X. It was a full year before...
Connections are Swarming for Founder Eric Wo 06MBA: 38 Days, 19...
To reconnect and collect business advice from his former Goizueta classmates, Eric Wo 06MBA conducted a 38-day, 19-city tour across the United States and...
Building Global Presence by Inspiring Goizueta Entrepreneurs, Innovation, and Investing
Sig Mosley 68BBA has been a fixture in Atlanta’s early-stage investing community for decades, helping fund nearly 150 startups since he founded Mosley Partners...
Goizueta Alumni Service Offers Lifelong Bonds
When Debbie Perantoni 00EvMBA became president of the Goizueta Alumni Board in 2019, she had no idea just how much of her tenure would...
Students Manage Emory Investments for 10 Years through Goizueta Investment Management...
Guided by Goizueta faculty, students have gained hands-on investment experience through Goizueta Investment Management Group (GIMG). Founded a decade ago by then students Corey...
Post-Financial Crisis: How Well do Mutual Fund Stocks Fare?
Following the global financial crisis in 2008, the assets of passively managed mutual funds have ballooned, while the market share of actively managed funds...
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....
Mercedes-Benz USA Gains Goizueta Student Gen Z Insight in Business Communication...
Each year, BBA students at Goizueta participate in the “BComm” course designed to strengthen their communications techniques and introduce them to the skills required...
Business Analytics Grow Orchestras’ Global Presence in a Changing Digital Age
When he committed to Goizueta, Vince Ford 07EMBA, an accomplished musician, made a calculated decision. “I knew I was a good French horn player,...
Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...
Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world while building...
