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Allison Shirreffs

Allison Shirreffs
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A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.

Business Analytics alumni team takes 6th place in international data challenge

Business Analytics alumni team takes 6th place in international data challenge
Sidi “Daniel” Liu 20BBA/MSBA In late spring 2020, Sidi “Daniel” Liu 20BBA/MSBA received a LinkedIn notification about the 2nd IKCEST “The...

Why customers hold the key to a company’s true valuation

Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially in anticipation of an initial public offering (IPO)—investors often rely heavily on “top down” approaches focusing...

Know Your Network: Jessica Wicks 15MBA

Jessica Wicks 15MBA
Goizueta alumni hold more than a coveted degree from Emory; they also boast a wealth of life experiences and business know-how. In...

Goizueta students aid faculty in developing SunTrust case study

Goizueta students aid faculty in developing SunTrust case study
Bill Rogers, president and COO, Truist Financial Corporation In the fall of 2018, Omar Rodriguez-Vila received a call...

MBA students gain surprising insights with virtual leadership simulation

MBA students gain surprising insights with virtual leadership simulation
Learning by doing is one way to teach leadership skills, but it’s not the only way. Students participating...

Serial entrepreneur Charlie Goetz on why now is a good time...

Charlie Goetz
Charlie Goetz Charlie Goetz, senior lecturer in organization and management and distinguished lecturer in entrepreneurship, is a serial entrepreneur, an...

Fort Benning partnership provides pathway to the MBA for military

Fort Benning partnership provides pathway to the MBA for military
In the fall of 2013, Goizueta Business School’s Julie Barefoot, associate dean of engagement and partnerships, and Lieutenant...

Evening MBA student helps build a voting coalition

Evening MBA student helps build a voting coalition
During Georgia’s primary elections this past June, Abigail “Abbie” Greene 21EvMBA and three of her friends organized an effort to feed and...

Tinder CEO Jim Lanzone on making the ultimate (career) match

Jim Lanzone
Jim Lanzone 98JD/MBA Early in 2020, Jim Lanzone 98JD/MBA was taking a bit of a break. After more than eight...

#MeetGoizueta: Lori Steffel 21BBA

Lori Steffel 21BBA
Lori Steffel 21BBA The summer before Lori Steffel 21BBA arrived at Emory, she made a deal with herself....

The tug between protecting privacy and building brand loyalty

The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first...

Optimizing the delivery speed promise can boost sales

Optimizing the delivery speed promise can boost sales
Ruomeng Cui, assistant professor in information systems & operations management After the coronavirus pandemic forced most of the...