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Allison Shirreffs

Allison Shirreffs
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A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.

New SPAC IPOs Inspire Happy Investors to Sign Blank Checks

New SPAC IPOs Inspire Happy Investors to Sign Blank Checks
SPACs are having a moment. 2021 is barely through its first quarter and the number of SPAC IPOs has surpassed 2020’s...

With Fluctuating Values, Bitcoin May Not Be Right for Every Investor

With Fluctuating Values, Bitcoin May Not Be Right for Every Investor
Cryptocurrency can be used to invest, pay bills, or to buy cars, but is it actually considered legal tender? More than...

Vaccination: The Supply Chain Challenge of Inoculation

Vaccination: The Supply Chain Challenge of Inoculation
Vaccinating upwards of 300 million Americans is a daunting logistical challenge. According to the World Health Organization, a successful immunization program is built on...

Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors...

Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers
Six teams of BBA students in the Business Communication Strategy or “BComm” course acted as communication strategy consultants for Cricket Wireless, an Atlanta-based subsidiary of...

Business Analytics alumni team takes 6th place in international data challenge

Business Analytics alumni team takes 6th place in international data challenge
Sidi “Daniel” Liu 20BBA/MSBA In late spring 2020, Sidi “Daniel” Liu 20BBA/MSBA received a LinkedIn notification about the 2nd IKCEST “The...

Why customers hold the key to a company’s true valuation

Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially in anticipation of an initial public offering (IPO)—investors often rely heavily on “top down” approaches focusing...

Know Your Network: Jessica Wicks 15MBA

Jessica Wicks 15MBA
Goizueta alumni hold more than a coveted degree from Emory; they also boast a wealth of life experiences and business know-how. In...

Goizueta students aid faculty in developing SunTrust case study

Goizueta students aid faculty in developing SunTrust case study
Bill Rogers, president and COO, Truist Financial Corporation In the fall of 2018, Omar Rodriguez-Vila received a call...

MBA students gain surprising insights with virtual leadership simulation

MBA students gain surprising insights with virtual leadership simulation
Learning by doing is one way to teach leadership skills, but it’s not the only way. Students participating...

Serial entrepreneur Charlie Goetz on why now is a good time...

Charlie Goetz
Charlie Goetz Charlie Goetz, senior lecturer in organization and management and distinguished lecturer in entrepreneurship, is a serial entrepreneur, an...

Fort Benning partnership provides pathway to the MBA for military

Fort Benning partnership provides pathway to the MBA for military
In the fall of 2013, Goizueta Business School’s Julie Barefoot, associate dean of engagement and partnerships, and Lieutenant...