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Allison Shirreffs

Allison Shirreffs
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A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.

Mercedes-Benz USA Gains Goizueta Student Gen Z Insight in Business Communication...

Each year, BBA students at Goizueta participate in the “BComm” course designed to strengthen their communications techniques and introduce them to the...

Business Analytics Grow Orchestras’ Global Presence in a Changing Digital Age

Vince Ford
When he committed to Goizueta, Vince Ford 07EMBA, an accomplished musician, made a calculated decision. “I knew I was a good French...

Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...

goizueta-impact
Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world...

Alumni Innovate Telehealth in a COVID-19 World

With patients in need, Goizueta MBAs launched Emory Healthcare Telehealth. Prior to the new coronavirus pandemic, investments...

Creating Relationships that Bend the Curve and Transform Who We Become

David Nour
David Nour 00EMBA, CEO of The Nour Group, cringes a bit when people refer to relationship building...

Climate Change-Related Natural Disasters Impact Short-Lived Assets and Interest Rates

A rich man holds the world
For decades, scientists across the globe have warned about the effects of climate change. Given that these changes—global warming, rising sea levels—happen...

Erin Lightfoot 21MBA on the Forefront of Vaccinating Georgians

Erin Lightfoot
Erin Lightfoot 21MBA is a student leader who oversees the largest mass vaccination site in the southeast at Mercedes-Benz Stadium in Atlanta.

New SPAC IPOs Inspire Happy Investors to Sign Blank Checks

New SPAC IPOs Inspire Happy Investors to Sign Blank Checks
SPACs are having a moment. 2021 is barely through its first quarter and the number of SPAC IPOs has surpassed 2020’s...

With Fluctuating Values, Bitcoin May Not Be Right for Every Investor

With Fluctuating Values, Bitcoin May Not Be Right for Every Investor
Cryptocurrency can be used to invest, pay bills, or to buy cars, but is it actually considered legal tender? More than...

Vaccination: The Supply Chain Challenge of Inoculation

Vaccination: The Supply Chain Challenge of Inoculation
Vaccinating upwards of 300 million Americans is a daunting logistical challenge. According to the World Health Organization, a successful immunization program is built on...

Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors...

Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers
Six teams of BBA students in the Business Communication Strategy or “BComm” course acted as communication strategy consultants for Cricket Wireless, an Atlanta-based subsidiary of...

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The Future is Now – Goizueta’s Digital Learning Innovations to Enhance...

Goizueta Business School launches next-gen classrooms with hologram technology and virtual reality, for a truly immersive learning experience.

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