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David Schweidel

David Schweidel
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David Schweidel joined the Goizueta Business School faculty in 2012 where he is co-director of the Emory Marketing Analytics Center (EmoryMAC). His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation.

Schweidel on the changing nature of the C-suite

If the head of digital for an organization reports to another member of the C-Suite, should it be the CMO or CIO?

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EMORY BUSINESS MAGAZINE

Preparing the Workers of the Future

Goizueta Business School is Preparing the Workers of the Future
The future of work. What does it mean? For some, thoughts of artificial intelligence, doom and gloom, or robots taking over the world might come...

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