The challenges of global business go well beyond language barriers. To create lasting, authentic partnerships, one must embrace culture, history, and societal norms.
When passersby recently walked through Patterson Green, it was hard to miss two unusual items resting on the lawn. Two lavish Mercedes vehicles visited Goizueta caused onlookers to slow their step and snap a few photos. While the cars added a unique touch to the green, they were actually serving a larger purpose.
Our first activity was the Lightspeed Ventures, Fenwick & West LLP and Giphy’s BBQ. There, we met national venture leaders like Jonathan Gottfried of Major League Hacking and venture capitalists turned startup lawyers like Mark Stevens of Fenwick and West. Moreover, we received extensive advice on how our startup can avoid common pitfalls around navigating user-behavior change.